Hailey Bieber wears Superga®
Hailey Rhode Bieber, appointed as the face of Superga® for 2021
continues to shine as the global ambassador,
perfectly embodying the brand’s attitude with an effortless
yet chic girl next-door style in the new campaign.
The Fall/Winter 2021 campaign embraces Hailey’s youthful energy
and upbeat personality, which remains an ever-present essence of
the Superga® brand and focuses on the concept of timeless style,
which is one of the core values of the brand.
Hailey is wearing: 2750 Organic Canvas Natural Dye
“When I think of timeless style I think of somethingthat transcends different generations.
Superga is a brand that has withstood the test of time.
The classic styles and sustainability of the brand make it a closet staple.”
- Hailey Rhode Bieber
Hailey is wearing (clockwise): 2341 Alpina Ripstop; 2790 Tank; 2630 Stripe; 799 Rubber Boots Lettering
The campaign was shot outside of the Tennis and Riding Club in Malibu,
California where, once again, an all-female team came together to
capture the supermodel in a uniquely feminine and intimate setting
across the beach sands of the premiere ocean-front equestrian
property. The campaign was shot by former painter, illustrator, and
animal rights activist, Zoey Grossman, who captured the young talent
through her signature narrative of dreamy elegance. New York based
stylist and fashion editor, Gabriella Karefa-Johnson, returned to place
her unmistakable mark in capturing Hailey in a series of multi-textured
cross-era looks around the Superga® sneakers.
Hailey is wearing: 2706 OG